With the recent announcement that Angie’s List has opened up its site to users for free, a fantastic opportunity follows for small, local business owners who are looking to improve their online presence.
Well…that is, if you have some decent reviews available.
Why does this matter to you? Savvy internet consumers are growing increasingly suspect of reviews on sites like Yelp and Amazon, as you typically see the absolute worst of the bunch leaving lengthy, negative commentary that more often than not reflects misguided expectations versus legitimate complaints. On the other hand, overly saccharine reviews are quickly brushed off as likely being the result of a compensated review or simply not trustworthy. (Because, really, who gets that excited about a lawn mowing or oil change?)
Sites like Angie’s List, on the other hand, tend to hold more value for potential customers because they’re not paid, generally not solicited, and reflect those of people who have actually interacted with the service providers they’re reviewing. The availability of this real-life feedback can instill great confidence in online shoppers, especially when coupled with a business’s strong web presence, optimized via quality SEO. They may see a good review on the list, but many consumers will then Google the business name to further research before calling. A well-executed internet marketing strategy will represent the brand well, and a sale is now imminent.
Clients of ours know that it takes more than just a website or a few good reviews to inspire potential customers to pick up the phone. The good news? You, as a business owner, don’t have to take valuable time away from your family or your customers to make internet marketing work for you. That’s what we’re here for!
To learn more about truly effective search engine optimization for your business, give us a call at 866-362-4505. We can work with you to ensure that your web design, social media accounts, mapping, and review sites are all synchronized to make you services look irresistible for potential customers!