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Angie’s List is Free…What Does This Mean for You?

Angie's List is Free...Reviews Take SpotlightWith the recent announcement that Angie’s List has opened up its site to users for free, a fantastic opportunity follows for small, local business owners who are looking to improve their online presence.

Well…that is, if you have some decent reviews available.

Why does this matter to you? Savvy internet consumers are growing increasingly suspect of reviews on sites like Yelp and Amazon, as you typically see the absolute worst of the bunch leaving lengthy, negative commentary that more often than not reflects misguided expectations versus legitimate complaints. On the other hand, overly saccharine reviews are quickly brushed off as likely being the result of a compensated review or simply not trustworthy. (Because, really, who gets that excited about a lawn mowing or oil change?)

Sites like Angie’s List, on the other hand, tend to hold more value for potential customers because they’re not paid, generally not solicited, and reflect those of people who have actually interacted with the service providers they’re reviewing. The availability of this real-life feedback can instill great confidence in online shoppers, especially when coupled with a business’s strong web presence, optimized via quality SEO. They may see a good review on the list, but many consumers will then Google the business name to further research before calling. A well-executed internet marketing strategy will represent the brand well, and a sale is now imminent.

Clients of ours know that it takes more than just a website or a few good reviews to inspire potential customers to pick up the phone. The good news? You, as a business owner, don’t have to take valuable time away from your family or your customers to make internet marketing work for you. That’s what we’re here for!

To learn more about truly effective search engine optimization for your business, give us a call at 866-362-4505. We can work with you to ensure that your web design, social media accounts, mapping, and review sites are all synchronized to make you services look irresistible for potential customers!

Tips for *GREAT* Email Marketing Success

Email marketing is still very much alive and kicking. There are billions of email addresses in use, with more and more being added each day. If you are looking at ways to help your business stand apart, consider going beyond the typical social media platforms and explore Email marketing! Here are some tips to get the most out of your Email campaigns.

  • Color – Making effective use of bold color themes and styles can help your email stand out andearth-1391668_960_720 attract readers to your content.
  • Color Blocking – Alternating colors and making use of effective blocking can make an email much more visually appealing. Strong contrast is an effective means for achieving salience.
  • Experiment with Animations – Creative GIF animations can deliver messages while providing visual appeal. Their fun design is perfectly geared toward capturing a reader’s attention, and the options for customization give rise to a wide range of design possibilities.
  • Keep it Sleek and Simple – Many modern corporations employ white space or neutral tones to set a “high-end” feel that remains simple, even minimalist. By keeping your design simple, you allow the focus to remain on the message. Keeping the design straight to the point will also make readers happy, as they can take in necessary information and then continue about their busy days without excessive distractions.
  • Content is King – While engaging, stylish, and unique design is definitely necessary, it should only ever be an addition to quality content. 5 years ago, content was king when it came to search engine ranking, and this is still true today.

Following these tips can help make your email campaign a complete success! If you are interested in the online marketing services we can provide, visit Webmasters 365 and see what quality SEO can do for you!

 

Search Engine Optimization – Terms You May Need to Know

In the world of the internet, there are a number of different terms one will see being thrown around. From landing pages to keyword density, mapping and crawlers, knowing and understanding these terms can help you bring your online presence to a new level.

  • 301 Redirect – This message appears when a URL has been removed permanently. Typically, the URL will have changed to a new location, and the old URL will “redirect” you to the new place.
  • AdWords – An advertisement and pay-per-click auction network implemented by Google.
  • Algorithm – The technology being employed by search engines to determine search results.
  • Anchor Text – This is the portion of a hyperlink which is visible and clickable. These often contain information about the linked page.
  • Black Hat – SEO tactics that are deemed counterproductive and are often penalized by Google.
  • Bounce Rate – This is a percentage of visitors that leave a website before viewing any other pages.search-engine-optimization-1359430_960_720
  • Conversion Rate – A percentage of visitors who stay for a predetermined period of time, or who perform another desired goal or action.
  • PPC (Pay Per Click) – An advertising method where the advertiser pays a fee each time a visitor clicks on an advertisement.
  • Domain – The primary address for your website (I.E. www.webmasters-365.com)
  • Keyword – A specific word or phrase that is entered into a search engine. This is also known as a “query”.
  • Keyword Density – The number of times a keyword appears on a page. This is reflected as a ratio of total keywords to total words on the page.
  • Keyword Stuffing – A black hat SEO tactic that uses high keyword density in place of relevant, engaging, and original content in an effort to improve search ranking.
  • Landing Page – A page that is designed specifically to attract visitors.
  • Meta Description – A small paragraph that often appears in the search results, describing the content that can be found on that page.
  • SEO (Search Engine Optimization) – The process of generating quality content and implementing it on websites designed to rank as high as possible on search engine results.

These are just a few of the terms seen on the internet, but understanding these will help you have a basic understanding of the various processes involved in creating a quality website. If you are interested in building a professional, well-ranking website for your business, please visit Webmasters 365 and see what quality SEO can do for you.

Summer Special: Get a Jump on the Competition!

Webmasters365 is proud to announce our Summer Special: For a limited time, you can get your business online with NO startup fee! That’s $1,500 in savings — a real steal for the expert SEO services you’ll receive.

We specialize in helping entrepreneurs realize their dreams by giving them the most effective web presence possible. Social media? We do that. Google Maps and online review sites? We’ve got those covered. Optimized content to keep your site high in the search rankings? That’s a part of the deal — but far from all of it. Check out our website for a full list of the services we provide!

Join Now to Get a Head Start

seo, search engine optimizationGoogle and other search engines have formulas they use to determine which sites get the highest search results placement. The longevity of a site is part of those formulas; older sites have an advantage over newer sites of the same quality.

It can take a while to reach the front page of Google, so we recommend you sign up now to get the process started! If your company is seasonal, and most of your business comes in the summertime, you should definitely join today to get a jump on your competitors during those crucial months.

Don’t Let the Savings Pass You By

It’s rare to find a deal this good. Our SEO specialists do it all, from designing the site to filling it with professionally-written content. You will have active social media accounts and a frequently-updated blog. Plus, we offer Webmaster services to ensure that your site stays functional and runs as fast as possible at all times. The best part is that you can have as much or as little involvement as you want.

Take Your Business to the Next Level

Are you ready to supercharge your marketing? We’re here to help! Take a look at our website, or call us for more information. We can quote you a price in minutes. And without the usual setup fee, our SEO company definitely gives you the most bang for your buck. Call us today to get started!

4 Reasons Why Blogging Is Still Relevant

a blogger updating their blogWe’re living in the Information Age, and we’ve become accustomed to getting our information in bite-sized chunks. Facebook status updates are generally pretty short, Instagram lets pictures do the talking, and Twitter delivers info in 140 characters or less. Why, then, would anyone choose to scroll through a blog post?

While it’s true that many people skip blog posts in favor of more succinct social media platforms, your website still needs a blog if you want to succeed. Here’s why:

People do still read blog posts. Content is king. That was true 5 years ago, and it’s still true today. If you have an informative blog that is easy to read and contains valuable information, readers will feel that it’s worth their time.

Blogs add to your credibility. A well-written blog will set you apart from your competitors and distinguish you as an authority in your field. Blogs allow you to show off your specialized knowledge, and give you an additional outlet to connect with your customers and publicize special deals.

Blog updates make easy social media content. Social media is a powerful marketing tool. It’s even more powerful when your social media accounts are interlinked. If you’ve been struggling to come up with content for your tweets or Facebook status updates, set your blog to send notifications to your social media accounts when you make a new post. That way, there’s new content wherever your followers look.

Frequent updates make search engines happy. An active blog that is frequently updated can increase your search engine ranking. When search engines see that you’ve made changes to your content, they will crawl your site more often. Stagnant sites that never update don’t get crawled as much, so having a blog gives you an edge over those who don’t have one.

Want to make your business a real standout in your field? Give Webmasters365 a call! We do everything to make your site rank as highly as possible, including active blogging, so you can rise above the competition. 866-362-4505